Our values

WE WORK TO EMPOWER THE ARTISANS.

We are more than a label or certification of “sustainable”, “organic” or “ethical”. We are interested in being REAL, not only organic. HINA does not really create anything, but respects what already exists. We take the ancestral knowledge and work with it in such a way so that this can travel away from the mountain where it is born and make itself be known. This work deserves RESPECT. And that’s why we support the techniques and philosophies that are offered to us in Oaxaca; we do not rush them, market them without permission, or take advantage from any differences in economic situations. WE RESPECT AND PROMOTE craft work to support a way of life that makes many families happy.

The stronger and bigger we beomce, the more we exchange with the native peoples we work with.

 

HINA AIMS TO BE MORE THAN A SUSTAINABLE BRAND. IT IS TO BE AN ETHICAL BRAND & A SOCIAL PROJECT.

HINA WORKS FOR THE COMMON GOOD.

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