HINA is born by the curiosity generated by the truly handmade work done by the communities of women weavers in America. Without really knowing what create, we saw a quality product, unique and a slow process dedicated to the earth. As soon as we started working as a team in Oaxaca, we began to understand what these textiles really were. They were pieces of art full of love and dedication, product of creative processes that respect the times of the earth and their ancestral culture.
As a good anthropologist does, we ask permission to these original communities to live with them in Oaxaca and learn from their way of life. We started working together with them, identifying ourselves since then as a social and textile project.
The production process of each of our garments is done respecting the needs of our craftsmen and empowering their wisdom. We set out to show the value of the ancestral wisdom and millenary technique that these women know.
HINA is a brand that honors history and does not ignore it, but that has its feet in the present and looks to the future.
Giving them job is our way of respecting their values and support their community.
This helps the communities already settled in the land to be able to stay there and avoid moving to the city in search of jobs in massive industries. Organic, sustainable and ethical work already exists between them: It is not necessary here to create a complex system of “organic” production but to empower those who already practice it.
Working directly and as a team with them, is how we understood that
HINA creates a product that unites the demand of a modern market with environmental and cultural awareness, along with an old, slow, basic technology and 100% natural way of working.
We propose then to give our client a product that adapts to this era but that respects and values the old not only in textile technique but in anthropological and historical value in the production process and ways of life of those who work it.
With the strength of ancestrality of the original communities in Oaxaca, from that root, is that we created new designs. Together and in collaboration, we unite what is new with what is ancestral, recognizing the value of the old and at the same time looking to the future.